How will IGTV (Instagram TV) Transform South African Music Market?
What is IGTV
IGTV is a stand-alone app which allows you to watch vertical videos from your favourite Instagram creators. It seems to offer a whole new video streaming experience on-the-go as compared to YouTube. Videos are full screen and vertical, which aims to offer an authentic mobile experience while watching videos.
How will IGTV change the music industries in South Africa
- DJs can take and upload vertical videos of their gigs and draw followers and fans closer than before even after the gig
- Fans can easily upload vertical videos of their favorate artists live performance and further market artists organically
- YouTube wont be the only A & O of the video platform