How will IGTV (Instagram TV) Transform South African Music Market?

What is IGTV

IGTV is a stand-alone app which allows you to watch  vertical videos from your favourite Instagram creators. It seems to offer a whole new video streaming experience on-the-go as compared to YouTube. Videos are full screen and vertical, which aims to offer an authentic mobile experience while watching videos.

How will IGTV change the music industries in South Africa

  1. DJs can take and upload vertical videos of their gigs and draw followers and fans closer than before even after the gig
  2. Fans can easily upload vertical videos of their favorate artists live performance and further market artists organically
  3. YouTube wont be the only A & O of the video platform


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